Forecast demand
Demand signals become one forecast that Production, Procurement and Sales all plan from.
≈20,000SKUs I plan today at EGMA on Dynamics 365 F&O
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How I work
Supply chains don’t fail at the warehouse. They fail at the planning table.
Five years across manufacturing, FMCG and retail distribution in the UAE and India. I turn demand signals into replenishment decisions, keep production supplied, and build the Power BI reporting that shows it working. Along the way I have worked with the supply chain teams of Unilever, Johnson & Johnson, Almarai and Dabur.
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Demand signals become one forecast that Production, Procurement and Sales all plan from.
≈20,000SKUs I plan today at EGMA on Dynamics 365 F&O
Safety stock, reorder points and min-max levels for raw materials, packaging and critical spares, so production keeps running.
−12%stock discrepancies in my first quarter at EGMA
Inbound logistics and customs clearance: HS classification, Dubai Customs queries, MOIAT and EDAS approvals.
−10%material lead times at ALPLA Middle East
Put away in a 200,000 sq ft distribution center holding USD 92M of inventory.
+25%space utilization at Reliance Retail
Picked, routed and dispatched to 400+ stores, on time and in full.
98%OTIF across 50,000+ SKUs at Reliance Retail
Highlights
98%
On-time, in-full delivery across 50,000+ SKUs at Reliance Retail.
USD92M
Inventory controlled in a 200,000 sq ft distribution center.
400+
Retail stores served from that one center.
≈20,000
SKUs I plan today at EGMA on Dynamics 365 F&O.
Improvements I delivered across three roles.
40+
Associates and coordinators led and coached.
5yrs
Supply chain experience across the UAE and India.
3.55GPA
MSc Supply Chain Management (UOWD), Distinction.
Planning Lab
Safety stock and reorder points are the parameters I set for raw materials, packaging and critical spares. Change the inputs and watch 120 days of simulated stock respond, or switch to Beat my plan and plan a Gulf season.
SS = z × σ × √L = 1.96 × 35 × √7 = 181.5 → 182 units
ROP = d × L + SS = 120 × 7 + 182 = 1,022 units
Daily demand follows a normal distribution, and the same random draws are reused as you change the inputs so each change is comparable. Unmet demand is lost, not backordered.
Supply network
A simulated network. Point at the stores to raise demand and watch the distribution center replenish them, while suppliers keep the center stocked.
Experience
Career route
Tuticorin to Dubai, port to port
NowEGMA, Dubai
I forecast demand and set safety stock, reorder points and min-max levels for raw materials, packaging and critical spares, so production keeps running.
I ran end-to-end supply chain operations for global FMCG clients, keeping deliveries on time and compliant.
I oversaw a USD 92M (₹772 Cr) inventory in a 200,000 sq ft distribution center serving 400+ stores.
Skills
Tools I use every day
Education
My MSc thesis on Industry 5.0 looked at human-centricity, sustainability and resilience in supply chains, and was graded High Distinction.
Master’s in Supply Chain Management
University of Wollongong in Dubai · 2024 – 2026 · Distinction, GPA 3.55 / 4.0
Lean Six Sigma Black Belt
Through a PMI® Registered Education Provider
CIPS certificate holder
Progressing toward MCIPS
B.E. Mechanical Engineering
Sathyabama University, Chennai · 2017 – 2021 · First Class · recruited on campus by Reliance Retail
Contact
Based in Dubai. Write to me about demand, supply or inventory planning.
Senior Demand & Supply Planner, open to work in Dubai, UAE.